SVC · 002 — WEB Operational

Websites that think,
convert, and compound.

Conversion-engineered web systems with embedded AI — dynamic personalization, intent-aware user flows, and instrumented analytics. Not a brochure. A revenue system.

Next.js·Edge AI·Headless CMS·Dynamic Personalization·Conversion Optimization·A/B Testing·Analytics·Next.js·Edge AI·Headless CMS·Dynamic Personalization·Conversion Optimization·A/B Testing·Analytics

Every visitor sees a different
version. Every visitor converts better.

Most websites are digital brochures — one version for everyone, slowly dying. MDLA websites are instrumented revenue systems where AI reads visitor intent and adapts copy, CTAs, and flow in real-time. You're not paying for hosting plus a design agency plus a CRO consultant. You're paying for one engine that replaces all three.

MDLA AI · PERSONALIZATION ENGINE · LIVE Adapting
MDLA · AI CORE // INTENT DETECTION · PAGE ADAPTATION · CONVERSION // INCOMING VISITOR VISITOR · 7842 Source: Google · "enterprise CRM" Device: Desktop · Chrome Intent: HIGH · Evaluation VISITOR · 7843 Source: Direct · Returning (3x) Device: Mobile · Safari Intent: READY · Pricing page VISITOR · 7844 Source: LinkedIn · CMO persona Device: Desktop · Firefox Intent: MID · Research AI // ADAPTED PAGE · SERVED HEADLINE: "Enterprise CRM. 6-week deployment." BOOK DEMO ↑ CTA: Demo · Social proof: Fortune 500 logos HEADLINE: "Welcome back. Ready to start?" START FREE ↑ CTA: Sign-up · No gate · Pricing pre-selected HEADLINE: "The case study CMOs download." GET THE PDF ↑ CTA: Lead magnet · Email capture · Nurture // LIVE FUNNEL · LAST 60 MIN VISITS 2,847 34% ENGAGED 968 41% LEAD CAPTURED 397 28% CONVERTED 111 REV · 60 MIN $18,426 SERVING 184 VARIANTS · 3.9% → 14.2% CVR LIFT · EDGE LATENCY 87ms
4.7×
Avg Conversion Lift
<1s
Time to Interactive
98+
Lighthouse Score
Your current web stack · 12-month cost

The cost of an untouched site.

Monthly site visitors 25K visits
STAGNANT
Webflow + Agency + CRO consultant
$58,800
Hosting · retainer · CRO · no personalization
MDLA · one AI site, one invoice
$23,880
Build + host + personalize + optimize
You keep + $34,920

Pick your build path.

TIER · 01 · STARTER

Launch

For businesses replacing a dead brochure site with a real conversion engine.

$8,900one-time
+ $299/mo hosting & ops · 6-week build
  • Up to 8 pages · Next.js / edge
  • Conversion-engineered design
  • Basic AI personalization (3 variants)
  • Analytics + heatmap instrumentation
  • Headless CMS for your team
  • 90-day post-launch optimization
  • Dynamic creative optimization
  • Continuous A/B testing ops
Start Building →
Fixed-price · no scope creep
TIER · 03 · ENTERPRISE

Platform

For multi-brand, multi-region, or regulated organizations running web as infrastructure.

Customscoped
Typical: $75K+ build · $4K+/mo
  • Multi-site architecture · shared design system
  • Custom AI models on your funnel data
  • Localization + internationalization
  • Enterprise auth · SSO · compliance
  • Dedicated engineering team · named
  • White-glove SLA · 1hr response
  • Custom integrations · API access
  • Full source ownership + runbooks
Scope Engagement →
Proposal within 72 hours
Fixed-price build

Quote is the quote. No "but then you added…" surprise invoices.

Conversion guarantee

If your CVR doesn't improve in 90 days post-launch, we rebuild on us.

Full source ownership

Code, design files, content — all yours. Self-host or take it to anyone.

Month-to-month ops

Retainer is optional. Cancel anytime — your site keeps running.

Every surface is an intelligent
conversion instrument.

We don't build websites. We build instrumented digital systems where every element is measured, every flow is optimized, and every interaction generates intelligence.

01
Module 01

AI-Powered Personalization

Dynamic content, layout, and CTA adaptation based on visitor behavior, source, device, and intent signals. Every visitor sees their version.

02
Module 02

Conversion Architecture

Intent-aware user flows engineered for action. Funnel modeling, friction analysis, and CTA placement optimized through continuous A/B testing.

03
Module 03

Edge-Deployed Performance

Next.js on edge runtime. Sub-second load, ISR, image optimization, and CDN-first delivery. Speed is a ranking factor and a conversion factor.

04
Module 04

Headless CMS Integration

Content management decoupled from presentation. Your team publishes, the system renders — fast, consistent, version-controlled.

05
Module 05

Analytics & Attribution

Full-funnel instrumentation from first touch to close. Event tracking, heatmaps, session recording, and revenue attribution per page.

06
Module 06

Security & Compliance

TLS 1.3, CSP headers, GDPR/CCPA consent flows, WAF integration. Enterprise-grade security from day one, not bolted on later.

From strategy to live system.

A disciplined deployment sequence. No scope creep, no redesign cycles — a systematic build process with clear milestones and measurable checkpoints.

Phase 01 · Week 1–2

Discovery & Architecture

Business goals, user research, competitive audit, information architecture, conversion mapping. We design the system before we design the screen.

Phase 02 · Week 2–4

Design & Prototyping

High-fidelity prototypes in Figma. Interactive flows, responsive breakpoints, micro-interactions. You approve what you see, not what you imagine.

Phase 03 · Week 4–8

Engineering & Integration

Next.js build, CMS setup, third-party integrations, AI personalization layer, analytics instrumentation. Production-grade from the first commit.

Phase 04 · Week 8–10

QA, Launch & Optimization

Cross-browser testing, performance audit, security review, staged rollout. Post-launch: continuous A/B testing and conversion optimization.

What you own at handover.

W

Production Website

Fully deployed, edge-optimized, instrumented web system running on your infrastructure with full source code ownership.

C

CMS & Content System

Headless CMS configured with content models, editorial workflows, and publishing pipelines your team can operate independently.

A

Analytics Dashboard

Custom analytics layer tracking every conversion event, user flow, and revenue touchpoint — beyond what GA4 provides out of box.

D

Documentation & Runbook

Technical documentation, deployment guides, and operational runbooks so your team can maintain and extend the system confidently.

Tooling & infrastructure.

Next.js 15ReactTypeScriptTailwind CSSVercel EdgeSanity CMSFramer MotionPostHogCloudflareThree.js

Ready to replace your website with an intelligent system?

Thirty-minute strategy session. We'll audit your current site and map the highest-impact conversion opportunities.